Canton Fair in Guangzhou, Share Global

The NO. 136TH Canton Fair in Guangzhou, from 15th Oct to 19th Oct , 2024 .

What is the Canton Fair?

China Import and Export Fair, also known as Canton Fair, is a comprehensive international trade event with the longest history, the largest scale, the most comprehensive variety of commodities and the largest number of buyers in China. Since its inception in 1957, the Canton Fair has been held in Guangzhou every spring and autumn and has become an important platform for China's foreign trade.

History of the Canton Fair

Founded on April 25, 1957
  Background:In order to promote China's foreign trade and showcase the achievements of China's industrial and agricultural development, the Chinese government decided to hold the China Export Commodities Fair in Guangzhou.
  Development: After years of development, the fair has become one of the world's largest comprehensive international trade fairs, attracting buyers and exhibitors from all over the world. From the initial single export commodity trading platform, it has gradually developed into a comprehensive international trade event integrating exhibition, negotiation and exchange.

Characteristics of the Canton Fair

1. High degree of internationalization
   Global buyers: Each Canton Fair attracts buyers from more than 200 countries and regions around the world, including world-renowned retailers, wholesalers, importers and so on.
   International Exhibition area: There is a special international exhibition area to display quality products from all over the world, providing exhibitors with more international exchange opportunities.
   Multilingual services: The exhibition site provides multilingual services, including English, French, Spanish, Arabic and other languages, to facilitate the communication of international buyers.

2. Diversified exhibits
   Industry-wide coverage: The exhibition covers electronics and home appliances, lighting, vehicles and accessories, machinery, hardware tools, building materials, chemical products, consumer goods, textiles and clothing, food and other industries, covering almost all major industrial and consumer goods categories.
   New product launch: Many exhibitors choose to launch new products and technologies at the Canton Fair, so that visitors can learn about the latest industry developments in the first time.
   Customized solutions: Exhibitors can provide customized products and services according to customer needs to meet the diverse needs of different markets.

3. Combine online and offline
   Virtual exhibitions: Virtual displays are provided through an online platform, allowing international buyers who are unable to visit the site to browse and purchase products online.
   Live delivery: Use live streaming technology for product display and sales to enhance interaction and participation.
   Online negotiation: Provide online negotiation function, exhibitors and buyers can communicate and negotiate business in real time through video conference and other means.

4. Business docking activities

Business matchmaking meeting: A number of business matchmaking meetings were held during the exhibition to help exhibitors and potential customers have in-depth  face-to-face exchanges.
    Forums and seminars: Invite industry experts and business representatives to hold thematic forums and seminars to share the latest market trends and technological advances.
    One-to-one negotiation: Provide one-to-one business negotiation services to ensure that both parties can efficiently reach cooperation intentions.

5.Professional organization and management

Strict screening mechanism: exhibitors need to go through strict qualification review and screening to ensure the quality and professionalism of the exhibition.
    Efficient management system: The exhibition adopts advanced management system, from booth allocation, exhibition arrangement to on-site operation, each link has a professional team responsible.
    Complete supporting facilities: The exhibition hall has a number of rest areas, dining areas, business centers, etc., to provide a comfortable environment for exhibitors and visitors.

Structure of the Canton Fair

1. Exhibition time and location
Spring Canton Fair: Usually held from mid-April to early May each year.
 Phase I: 15-19 April
 Phase II: 23-27 April
 Period 3:1-5 May
Autumn Canton Fair: Usually held from mid-October to early November each year.
 Phase I: 15-19 October
 Phase II: 23-27 October
 Period 3:31 October - 4 November
Venue: Guangzhou Pazhou International Convention and Exhibition Center (also known as China Import and Export Fair Exhibition Hall).

2. Exhibition area division
 The Canton Fair is divided into three phases, each showcasing a different product category. Specific exhibition areas are as follows:

Phase 1:

Electronics and home appliances: including household appliances, consumer electronics, information and communication products.
    Lighting: Various lighting equipment and lamps.
    Vehicles and accessories: automobiles, motorcycles and their parts.
    Machinery: All kinds of mechanical equipment, such as general machinery, special   machinery, construction machinery, etc.
    Hardware tools: hand tools, power tools, pneumatic tools, etc.
    Building materials: building materials, decorative materials, building hardware, etc.
    Chemical products: all kinds of chemicals, plastic products, rubber products, etc.
Phase 2:
    Consumer goods: household items, kitchen items, personal care items, etc.
    Gifts: All kinds of gifts, crafts, ornaments, etc.
    Home decor: Furniture, home decor, garden supplies, etc.
    Toys: A variety of toys and games products.
    Sports and tourism leisure products: sports equipment, outdoor equipment, tourism supplies, etc.
The third phase:
    Textile and clothing: all kinds of textiles, clothing, shoes and hats.
    Office bags and leisure goods: office supplies, bags, stationery, etc.
Medicine and healthcare: medicines, medical devices, health products, etc.
Food: all kinds of food, beverages, agricultural products, etc.

Exhibitor service

Booth reservation:

Exhibitors can make booth reservation and application through the official website of

Canton Fair or contact relevant institutions. It is usually necessary to apply several months

in advance to ensure that the ideal booth location is obtained.

There are a variety of booth types, including standard booth, light booth, etc.

Exhibitorscan choose the right booth type according to their own needs.

Exhibition support:

Provide professional exhibition services, including booth design, construction, decoration, etc., to ensure that the booth is beautiful and in line with the brand image.
    The exhibition organizer will provide detailed exhibition guidelines, including exhibition time, exhibition requirements, safety regulations, etc., to help exhibitors successfully complete the exhibition work.

Publicity and Promotion:

Promote through the official website of the Canton Fair, social media, industry media and other channels to improve the exposure of exhibitors.
    Exhibitors can take advantage of the publicity opportunities provided by the exhibition, such as issuing press releases, participating in new product conferences, etc., to attract more buyers' attention.

Business Negotiation area:

Set up a special business negotiation area to provide a quiet and comfortable negotiation environment for exhibitors and buyers.
    The business negotiation area is equipped with necessary facilities, such as tables and chairs, power sockets, wireless network, etc., to facilitate in-depth communication between the two sides.

Visitor service

Visit Registration:

Visitors can pre-register through the official website of the Canton Fair, obtain admission vouchers, and enjoy convenient services such as fast admission.

Pre-registration usually requires some basic information, such as name, company name,contact information, etc. Upon successful registration, visitors will receive a confirmation email and admission voucher.

Transportation and Accommodation:

The Canton Fair website provides detailed transportation guidance, including

information on public transport routes and taxi services from the airport and train

station to the exhibition hall.

The official also recommended a number of partner hotels, offering preferential rates

and convenient booking services. Visitors are advised to book hotels in advance, especially

during the peak of the show.

Visit Guide:

Provide detailed exhibition maps and exhibitor lists to help visitors plan their visit and use their time efficiently.
    The exhibition map indicates the location of each exhibition area, entrance, exit, toilet, dining area and other important information for visitors to navigate.
    The exhibitor list contains detailed information of exhibitors, such as company name, booth number, main products, etc., so that visitors can find interested exhibitors.

Rest & Dining:

There are several rest areas in the exhibition hall, equipped with comfortable seats and water fountains for visitors to rest and rehydrate.
    Multiple dining areas provide a variety of dining options, including Chinese, Western, fast food, etc., to meet the needs of different tastes.
    Free Wi-Fi is also available in the dining area, so visitors can take care of urgent matters while eating.

Translation Services:
Multi-language translation services are provided to facilitate communication between

international buyers and exhibitors.

A translation service center is available on site to provide immediate interpretation

and translation services.

Exhibitors and visitors can book translation services to ensure barrier-free communication.
Business Center:
  Set up a business center to provide printing, photocopying, fax, Internet and other business services.
  The business center is equipped with advanced office equipment and technical support to help visitors deal with urgent business needs.

What is the role of participating in the Canton Fair

For exhibitors

1. Market expansion and sales opportunities

Reaching global buyers: The Canton Fair attracts buyers from more than 200 countries and regions, providing exhibitors with a broad international market.
    Direct sales: Exhibitors can communicate directly with potential customers face to face, showcase products and lead to instant orders.
    Long-term cooperative relations: Through the business negotiations during the exhibition, we can establish long-term cooperative relations and expand sales channels.

2. Brand promotion and exposure

Enhance brand awareness: Canton Fair is an international platform, exhibitors can enhance the international awareness of the brand through the exhibition.
    Media attention: There will be a lot of media coverage during the show, and exhibitors have the opportunity to get more media exposure.
    New product release: Release new products and technologies at the exhibition to attract the attention of the media and buyers, and rapidly expand the market influence.

3. Market research and feedback
Understanding market needs: Through direct communication with customers,

exhibitors can better understand market needs and trends.
Collect feedback: Obtaining customer feedback on products helps to improve

product design and service, and improve market competitiveness.
Competitor analysis: Observe other exhibitors in the same industry, understand

competitors' products and strategies, and provide reference for their own development.

4. Industry exchanges and cooperation

Industry forums and seminars: A number of special forums and seminars are held during the Canton Fair, and exhibitors can participate in them to obtain the latest industry trends and cutting-edge technologies.
    Peer exchange: Exchange experience with other exhibitors, explore cooperation opportunities, and jointly promote the development of the industry.
    Supply chain integration: Finding the right supplier or partner to optimize supply chain management.

For visitors

1. Procurement and cooperation opportunities
One-stop shopping: With a wide variety of exhibits covering multiple industry sectors,

visitors can find a variety of products and services in one place.
Comparison selection: on-site can intuitively compare the products of different

exhibitors, so as to make the best purchasing decision.
Negotiate cooperation: Conduct in-depth negotiations with exhibitors, understand

detailed information, and reach a purchase agreement or cooperation intention.

2. Market research and learning

Understand market trends: By visiting the exhibition, understand the latest market trends, technologies and products, and provide references for the development of enterprises.
    Learn about the industry: Attend forums and seminars to hear from industry experts and gain valuable knowledge and insights.
    Discover innovative products: The exhibition is a display platform for new products and technologies, where visitors can discover new products that are innovative and competitive.

3.Build a network
  Meet peers: Communicate with peers from all over the world, build a wide network of

contacts, and expand business relationships.
Looking for partners: At the exhibition, you can meet potential partners, such as

suppliers, distributors, etc., to lay the foundation for future cooperation.
Interact with industry leaders: Have the opportunity to network with industry leaders

and representatives of well-known companies for valuable advice and guidance.

4. Get industry information

The latest information: A large number of industry information and reports will be released during the Canton Fair, and visitors can get these important information in time.
    Policy interpretation: understand the changes of relevant government policies and international trade environment, and help enterprises adjust their strategic direction.
    Market insight: Through the various activities and exchanges of the exhibition, in-depth understanding of market dynamics and consumer demand, to provide data support for enterprise development.

Whether as an exhibitor or visitor, participating in the Canton Fair brings many benefits. Exhibitors can take this opportunity to expand the market, enhance the brand, get feedback, and communicate and cooperate with other companies in the industry. Visitors can discover new business opportunities, learn about market trends, build networks and get rich industry information. I hope the above introduction can help you better understand the role of participating in the Canton Fair, and make full preparation for your participation.

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